Zenith Hygiene Group plc, the UK’s largest integrated independent manufacturer, supplier and distributor of cleaning and hygiene chemicals and products, have deployed Celaton’s machine learning platform to streamline and automate the processing of sales orders.

Zenith provide a diverse range of cleaning and hygiene solutions and expertise to customers across the UK, across a number of sector services. The business has achieved rapid growth in the last three years but with exceptional customer service at the heart of the business, Zenith turned to Celaton to implement its machine learning technology to accelerate operational efficiencies.

Delivered as a service, inSTREAM™ applies sophisticated algorithms, including artificial intelligence and machine learning, to streamline labour intensive clerical tasks and decision making across many and varied work-streams that flows in every day from customers, suppliers and employees received by post, paper, fax, email, social media and many other electronic data streams.

Unique to inSTREAM is its ability to learn the pattern of unstructured and semi-structured content through the natural consequence of processing and monitoring the actions and decisions of humans in collaboration with the process. 

Zenith’s application of inSTREAM for sales order processing ensures that customer orders complete faster with fewer errors, compliance is assured and employee productivity is increased. Above all it enables Zenith to deliver better customer experience, faster.