Today independent publisher Racounteur, have released a report on the application of Artificial Intelligence (Ai) for business in The Times. The report features inSTREAM's capability to streamline customer services.
The report, featuring several articles, explores how Ai is no longer just a science fiction concept, but a new wave of technological developments. Unlike other reports in the mainstream press, the over arching theme of the report is a positive one and illustrates how Ai can be used to assist and improve business processes.
inSTREAM also receives a mention in the segment entitled ‘Building a solid business case for artificial intelligence’. The piece examines the core areas that Ai can be applied to streamline business processes and gain the biggest rewards, including; personalised and more targeted marketing and advertising, financial services, retail and customer services and even healthcare.
" Thanks to the near-ubiquity of smartphones, a high proportion of customer communications now come in by e-mail. To improve the processing of these, Virgin deployed an AI platform called inSTREAM from Celaton, which is capable of categorising unstructured content and learning new patterns of unstructured data through the natural consequence of processing it. The system reads e-mails as they come in, understanding meaning and sentiment, and capturing key data for the customer relationship management system. “A process that took 35 manhours has been reduced to four man-hours a day and increased the speed of answering,”
