Sybron specialises in supplying cleaning materials, hygiene disposables and catering products in several key market sectors across the UK. Sybron’s comprehensive product range and high level of service have enabled the business to grow significantly over the years. This success has led to rapid growth and an increase in orders as a result. Not only was this putting additional pressure on the team of 7 who were required to manually process these orders, but was also taking key time away from the Sales Team that should be spent building and adding value to their customer relationships.

Sybron’s commitment to their customers meant they were seeking an automated solution and turned to Celaton to enable them to drive efficiencies into their sales order processing whilst continuing to provide exceptional service to their customers and partners.  George Mason, Head of Business Development at Sybron commented “One of our biggest USP’s is our company ethos and dedication to the customer. We have a very personable approach and pride ourselves on building strong working-partner relationships with clients. When considering automating our processes, it was very important for us not to lose that personal touch. inSTREAM™ enables us to retain our connection with our customers whilst still improving processing times and maintaining compliance.”