12 June 2011

Video creates Clarity for Celaton

Posted in Business, Technology

A video that articulates what Celaton's inSTREAMâ„¢ technology does in a short humorous cartoon has already created an incredible response. The words that resonate amongst all the feedback received within the first 24 hours are 'simple', 'clear' and 'concise'.

The story behind the video started a few months before. A telephone call between Celaton CEO, Andrew Anderson and John Leaver of creative agency, Clarity opened discussions that led to the creation of a video that could describe what Celaton's technology did in less than a minute.

Andrew praises Clarity "Taking ideas from someone's imagination and transferring them to the animation team was more complex than I expected but John and his team made it easy. Clarity's expertise and experience in creating animations has been extremely valuable. Clarity began by creating a storyboard that made it easy for me to collaborate my ideas with the team. As this series of storyboards evolved I realised the importance of this part of the creative process as I could visualise the video coming to life."

When the storyboard process was completed and agreed, the creation of the actual animation took less than three weeks plus another week for final edits and the addition of the voice over.

"Clarity has been a delight to work with and the end result and subsequent feedback has been proof of their ability to turn a complex message into a simple one."

Click here to watch the video. Learn more about Clarity at www.claritycomms.com